June 19, 2013
  • Throwback Thursday: The ShopRite Can Can Sale

    Photo credit: Urbanite

    A montage of scenes from the famous "disco" ShopRite Can Can commercial. Montage via X-Entertainment.com; commercial below via newlevel7 on YouTube.

    It's a New York television tradition that dates back decades, and yesterday, we were reminded of it when we stumbled upon a commercial for the ShopRite Can Can Sale. Twice a year, the people at ShopRite try to rid their shelves of cans by discounting them, and bombarding the tri-state airwaves with a happy little jingle that plays off the Moulin Rouge Can-Can.

    When I was a kid, the commercial played only in January, and its appearance unofficially signaled the end of the Christmas commercial season. Over the years, a July sale was added, and the commercial itself was updated. One constant has been the voice of "the ShopRite lady," who has been lending her talents to ShopRite ads since the 1970s.

    For our money, though, ShopRite should bring back the version shown below, with the Can Can girls kicking up a storm to a disco beat. The version first appeared in 1980 or so.

    -- Rolando Pujol

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