Tupac hologram performs with Dr. Dre, Snoop Dogg at Coachella
Tupac Shakur was resurrected Sunday night.
The West Coast rap legend materialized as a hologram on the Coachella stage for a performance with some of the current heavyweights of rap/hip-hop: Snoop Dogg, Dr. Dre, Eminem, 50 Cent, Wiz Khalifa and Warren G.
“What up, Coachella?” the replication of the rapper, who was murdered in 1996, asked fans before diving into his hit “Hail Mary,” according to MTV.
The life-sized hologram was clad in Shakur’s signature tattoos, Timberland boots and jewelry.
The man behind the hologram, Nick Smith, president of AV Concepts, told MTV it was Dre’s vision and the rapper played a major role in the replication.
“It was his idea from the very beginning and we worked with him and his camp to utilize the technology and make it come to life,” Smith said.
The creator did not elaborate to MTV on how the hologram functions or the exact price tag, but did say it took nearly four months to create and a single hologram by their company would range from $100,000 to $400,000.
“I can’t say how much that event costs, but I can say it’s affordable in the sense that if we had to bring entertainers around the world and create concert across the country, we could put [artists] in every venue in the country,” Smith told MTV.
This isn’t the first time AV Concepts has unleashed one of their creations on a main stage. The company was behind the 2005 Grammy performance featuring the holographic members of the Gorillaz playing alongside Madonna.