Vintage signage: Phil's Stationery in midtown
The sign for Phil's Stationery at 9 E. 47th St., is one hardy and hard-to-miss holdout. Its bold yellow, mix of fonts and little mid-century stars compel contemplation. And as we did just that, we noticed a small tag for Sign World, the company that created it. That tag itself carries a little old-school surprise: It bear an old telephone exchange (The NA exchange, short for NAtional?), which helps us date the sign to before the early 1970s.
And, as pointed out here, you have to love the misspelling of Xerox as "Zerox."
-- Rolando Pujol
Photos: Rolando Pujol