Wine shop-less Trader Joe's in Brooklyn boosting local liquor stores?
Food megastore Trader Joe's at Court Street and Atlantic Avenue in Brooklyn. Via Flickr.
The new Trader Joe's in downtown Brooklyn is far superior to the chain's first NYC store in Manhattan. It's more spacious, the lines seem shorter and it's much more aesthetically pleasing. On the downside, though, TJ's Brooklyn doesn't -- and won't -- have a wine shop. That's right. No three-buck Chuck in Brooklyn.
The city allots only one liquor license per chain, a Trader Joe's employee tells me.
But the absence of a TJ's Wine Shop is starting to benefit nearby wine stores. Zap Wines & Spirits on Court Street say they have noticed a boost in business, in the form of Trader Joe's bag-carrying customers. The true test will come closer to the holiday season, Zap says.
-- Emily Ngo