Neil Best leaves no stone unturned in the world of sports media.
Barack Obama to appear on ESPN2's NASCAR Now
ESPN2's NASCAR Now will originate live from the White House at 4:30 p.m. Wednesday and feature ceremonies honoring current and past stock car stars.
The highilght: Nicole Manske and Brad Daughtery interviewing Barack Obama - the most famous member of NASCAR's key Hawaii-raised, Columbia- and Harvard-educated, African-American, healthy-eating, bad-bowler demographic.
This must be the start of the 2012 campaign.