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Neil Best leaves no stone unturned in the world of sports media.

Bob Sheppard: 100

Today is the 100th anniversary of the birth of the late Bob Sheppard, who still will be on the job today announcing the Yankees' leadoff hitter.

Speaking of the Yankees and the ALCS . . . It's a lovely day in the Bronx, especially since I took advantage of the early start this afternoon to take the train and deprive the parking thieves of their $40.

Perhaps the Yankees will improve enough in Game 5 to keep more than 5,000 people in the stands for the final out.

But despite the lopsided nature of the series to date, the ratings have been pretty good.

Game 4 averaged 7.6 percent of homes in major markets on TBS, making it the second-highest-rated baseball playoff game ever on cable after Game 7 of the 2008 ALCS.

Since starting on the media beat I generally have avoided criticizing competing New York-area papers, so I'm not going to point out that the Daily News referred to the Yankees as "we" on its front page today.

It's just something to keep in mind the next time New York fans and/or journalists make fun of playoff homerism in smaller burgs.

TV types and headline writers long have pulled the same stuff here, too,  no matter how sophisticated and above-it-all we like to think we are.

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