Neil Best leaves no stone unturned in the world of sports media.

CBS claims online sports record

CBSSports.com sent an entertainingly testy release contesting ESPN's claim that the 1.1 million unique visitors for Wednesday's U.S.-Algeria soccer game were the most for a live streamed sports event.

CBS says 1,115,097 unique visitors watched the Florida-BYU overtime game in the 2010 NCAA Tournament on its March Madness on Demand.

Awaiting ESPN's reponse . . .

(UPDATE: ESPN explained that when it said the game was the most-viewed ever it was referring to the average viewership of 328,000, not the unique visitors. The former is a measurement that is more similar to the figures used for TV ratings. But if you include online viewership of the game in other languages, notably the Spanish-language stream from Univision, the game clearly would be No. 1 even in unique visitors. Is that clear? Sorry, best I can do.)

Tags: CBS , ESPN

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