Neil Best leaves no stone unturned in the world of sports media.
CBS, Turner tab Kings of Leon
You will be hearing and reading a great deal over the coming week - here and elsewhere - about the new-look NCAA Tournament.
Short version: Assuming you have some sort of basic cable/satellite/phone company TV service and get TNT, TBS and truTV, you will have access to more of the event than ever before in its history.
Still, CBS and Turner know the transition will be confusing at first, and they are aiming to address that with a huge, joint educational and promotional effort.
Part of that is the participation of the band Kings of Leon, which will perform live during Final Four weekend, and whose song, "The Immortals," appears in this NCAA video: