Neil Best leaves no stone unturned in the world of sports media.
Christmas basketball games attract many viewers
Usually I wait until after the first day of spring to watch my first non-Knicks NBA action, but Thursday I did catch the ends of both the Spurs-Suns and Celtics-Lakers tilts.
The Finals rematch was the highest-rated NBA regular-season game in four years, averaging 5.3 percent of homes. That's 51 percent higher than last year's equivalent Christmas game on ABC between the Suns and Lakers (3.5).
The game attracted 9.96 million viewers, way better than last year (5.98 million).