Neil Best leaves no stone unturned in the world of sports media.

Comcast sponsors not-very-amusing 'Boss Button'

For all the nice things I wrote about March Madness on Demand in my newspaper column, I should mention I intensely dislike the latest iteration of the popular Boss Button, which last year inspired 2.5 million clicks.

Now what used to be an amusing, fake spreadsheet designed to trick your boss into thinking you are not goofing off during the NCAA Tournament instead is a not-very-amusing, Comcast-sponsored, multi-colored thing full of . . . basketball stats?

Whatever. Gotta go. Action about to begin on MMOD from Boise.

(UPDATE: CBS announced there were 1.5 million clicks on the Boss Button Thursday alone - more than half the total for the entire 2008 tournament! Also, Thursday's 2.7 million unique visitors to MMOD was up 56 percent compared to Day One last year.)

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