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Neil Best leaves no stone unturned in the world of sports media.

Cowboys are a ratings hit

Former NFL quarterbacks Archie Manning, left, and Roger

Former NFL quarterbacks Archie Manning, left, and Roger Staubach talk at the National Football Foundation awards dinner in New York, Tuesday, Dec. 4, 2007. (Credit: Henny Ray Abrams, Associated Press)

The Sunday night viewership battle between the Yankees and Giants got a lot of attention, but the other big TV story from that day offered more evidence of the unparalleled power of two ratings forces:

The NFL (especially the Cowboys) and the late Sunday afternoon window.

Fox's 4:15 games, led by Falcons-Cowboys, attracted an average of 16.8 percent of homes and 28.4 million viewers, the network's most-watched Sunday game since 1996 and the highest-rated and most-watched Sunday game on any network since a Patriots-Steelers game on CBS in 2007.

Perspective: The Yankees and Giants games Sunday night averaged around 30 million viewers - combined.

 Photo: AP

Tags: Fox , NFL

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