Neil Best leaves no stone unturned in the world of sports media.

Duke victory means better ratings down the road

(Credit: Watchdog)

I did not talk to CBS Sports president Sean McManus (Duke, Class of '77) after the Blue Devils' shockingly narrow victory this evening.

But I was around a number of other CBS types - including the really big boss, Les Moonves - during the frantic final minutes, and I am quite sure the network was mightily relieved by the final score.

Nothing against Belmont. In fact, CBS no doubt was thrilled with the thriller and thus grateful to the 15th seed.

But losing a brand name such as Duke in the first round would have been very bad for business in later rounds.

Tags: cbs

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