Neil Best leaves no stone unturned in the world of sports media.

ESPN adds pre-Christmas Early Bird Special: 'Boca Raton Bowl'

No. 9: "Curb Your Enthusiasm" Seinfeld reunion We

No. 9: "Curb Your Enthusiasm" Seinfeld reunion
We went back to the 90s and it was oh-so-great to see Jerry, George, Elaine and Kramer again. Even if it was hard to square Kramer with the memory of a certain nightclub performance....
>>Photos: Scenes from Seinfeld
(Credit: L.I. News Daily)

This week’s lesson in 21st century journalism: When ESPN tees up an obvious “Seinfeld” joke in the process of adding yet another game to its bloated bowl roster move fast lest ye be left behind in the Twitter snarkosphere.

So it was early Friday when word came of the “Boca Raton Bowl,’’ a pre-Christmas Early Bird Special affiliated with the American Athletic Conference (nee Big East), Conference USA and Mid-American Conference.

It will be held at Florida Atlantic University’s stadium and watched by, um, the players’ parents and people with gambling problems?

Alas, I waited two or three minutes while preparing my best Del Boca Vista Bowl jokes. Way too late.

Oh, well. I will try to do better when ESPN finally gets around to launching the Festivus Bowl.

Tags: ESPN , Seinfeld

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