Neil Best leaves no stone unturned in the world of sports media.
Jocks learn a journalism lesson
The Twitter assault on Jay Cutler by former and - shockingly - current NFL players during the NFC Championship Game was so over the top that the backlash has made the Twitterers look foolish and improbably turned Cutler into a sympathetic figure.
Here is the best thing about the incident:
It presumably taught jocks, now armed with the same means to express opinions in real time as journalists and fans are, that a direct outlet to the public is a privilege that comes with responsibilities.
Reporters sometimes misuse social media, too, but most of us have the sense (and training) to seek facts before shooting off or mouths or laptops.
In the 21st century, players must learn to do the same, or to keep their half-baked opinions to themselves.