Neil Best leaves no stone unturned in the world of sports media.
Knicks nix Isiah during traditional news black hole
I could make a cynical remark about the Knicks waiting to ice Isiah until late Friday afternoon - for decades the chosen day and time for public relations people to alert the world to news they would prefer to see lost in the shuffle.
The tradition is particularly strong in New York, where Saturday newspapers long have been afterthoughts, and is most popular of all when teams announce ticket price increases.
But I've decided there actually is something cool - and old school - about the tactic still being employed in this crazy new media world of ours. So I applaud it.
I know this particular angle is not the most important to celebrating Knicks fans right now, but I'm the sports media columnist. What did you want me to say about this?