Neil Best leaves no stone unturned in the world of sports media.

Kobe is big in China

Oft-injured Yao Ming dropped from No. 6 in NBA jersey sales in China in 2008-09 to out of the top 10 altogether last season.

No. 1? Kobe Bryant, for the fourth season in a row, followed for the second season in a row by LeBron James, who at the time played for a franchise located in Cleveland.

(Strange, I know. Seems like a long time ago.)

Kevin Durant cracked the rankings for the first time at No. 10. No Knicks made the list.

Tags: China

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