Neil Best leaves no stone unturned in the world of sports media.
Kobe is big in China
Oft-injured Yao Ming dropped from No. 6 in NBA jersey sales in China in 2008-09 to out of the top 10 altogether last season.
No. 1? Kobe Bryant, for the fourth season in a row, followed for the second season in a row by LeBron James, who at the time played for a franchise located in Cleveland.
(Strange, I know. Seems like a long time ago.)
Kevin Durant cracked the rankings for the first time at No. 10. No Knicks made the list.