Neil Best leaves no stone unturned in the world of sports media.
Many people watch All-Star marathon on Fox
But I don't feel like it. And, really, there is nothing outrageously newsworthy here.
The game attracted a solid 17.1 percent of homes in New York, but the figure was even higher in St. Louis, Minneapolis and Milwaukee.
If you're into ratings arcana, click below for the entire Fox news release on the subject.Last nights unforgettable MLB All-Star Game was witnessed by an average audience of 14.5 million viewers and posted a 9.3/16 fast national rating/share, according to figures released today by Nielsen Media Research. It is the most-watched MLB All-Star Game since 2002 (14.7 million), and ties the highest-rated All-Star Game (2006) since 2003 (9.5/17). Viewership compared to last years All-Star Game was up an impressive 16% (12.5 million), while the rating scored an 11% gain (8.4/15). See below for additional highlights:
The marathon game stretched 15 innings and a record-setting four hours and fifty minutes. Thus, FOX is allowed by Nielsen to take two ratings for the game: one for the first nine innings (9.3/16) and another for the extra innings (7.5/18). Such a breakdown is allowed by Nielsen in unique circumstances, and in fact was employed for the 2002 All-Star Game played in Milwaukee which lasted 11 innings.
FOXs All-Star Game and Pre-Game combined to average an 8.7/15 for the night among all homes and a 4.1 among Adults 18-49. The 8.7/15 makes this the highest-rated night of prime time on any network since the May 22 Greys Anatomy finale on ABC, and beat all six nights of this years Celtics-Lakers NBA Finals. FOX easily won the night in every major male and adult demographic.
The 9.3/16 rating for last nights Midsummer Classic matches the average rating of this years NBA Finals (9.3/17 over six games). This makes three years in a row that the MLB All-Star Game has beaten or tied the average of the recently contested NBA Finals, and its the first time thats happened since before the 1994 MLB players strike. The last time the All-Star Game beat or tied the NBA Finals in three straight summers was 1989-1991.
The biggest demographic increases came from some surprising sources. Male Teens (+22%), Men 55+ (+17%), and Women 18-49 (+24%) were all up by greater percentages than the overall household increase (+11%). Meanwhile, core sports demos were up over last year: Men 18-34 up +2%, Men 18-49 up +5%.
The games rating peaked from 10:00-10:30 PM at 10.1/17, and from there, viewership, as is the norm, fell as the elected starters left the game. Although national viewing fell during the extra innings, ratings on the west coast grew stronger. Los Angeles, for example, posted an 8.5/16 for the first nine innings and a 10.3/16 for the extra innings.
Locally, New York earned a 17.1/28 (at least a 10 year high), which translates to just over 1.25 million homes. New York delivered more than 900,000 homes than San Francisco did last year and almost a million more than Pittsburgh did in 2006. Three markets outdrew the host city: St. Louis, the 2009 host (20.3/32); Minneapolis, whose Twins had a player in the game for all 15 innings (19.4/33); and Milwaukee, home of NL starters Ben Sheets and Ryan Braun (18.8/28).
Many major markets hit at least five-year highs last night including Chicago (16.5/27, 5 year high), Philadelphia (12.6/21, 9 year high), Tampa/St. Petersburg (11.7/21, 10 year high), Minneapolis (19.4/33, at least a 10 year high), Miami (11.8/17, at least a 10 year high), and Denver (10.9/19, 6 year high).
The ALL-STAR PRE-GAME SHOW delivered a 6.8/13, a +15% gain over last year's 5.9/11 and the highest All-Star pre-game rating since 2004's 7.1/13. Earlier in the evening, taped coverage of the RED CARPET PARADE PRESENT BY CHEVY posted a 2.2/5. In addition to the television audience, the NYPD estimates that 1.2 million people saw the parade of All-Stars and Hall of Famers make its way up Manhattan's Sixth Avenue.