Neil Best leaves no stone unturned in the world of sports media.

Monsters of Midway outrate Housewives of Wisteria

(Credit: Watchdog)

Why is this woman smiling?

NBC's Sunday night Eagles-Bears tilt attracted an average of 12.3 percent of American homes in major markets, besting the season premiere of "Desperate Housewives" by about 10 percent.

If there is one overriding lesson I have learned in my three years on the beat, it's this:

The NFL is really, really popular.

Tags: nbc

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