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Neil Best leaves no stone unturned in the world of sports media.

MSG reportedly inks sponsorship deal with JP Morgan Chase

SBJ reports Madison Square Garden has agreed to a non-naming rights sponsorship deal with JP Morgan Chase worth a record $30 million per year (or more) over 10 years.

Given the softness of the naming rights market the past couple of years - see New Meadowlands Stadium - this is a stunner.

The Garden is undergoing a phased renovation between now and 2013.

(IMPORTANT UPDATE: Subsequent reporting has indicated this is a hugely complicated deal and that the $30 million figure quoted by SBJ might be a bit misleading. More details when they are fleshed out in the coming days and weeks.)

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