Must-see TV? Not Yankees or Mets
The final ratings are in for the local baseball nines, and as you might expect in this playoff-free season, they are grim.
Last year, Yankees games on YES averaged 3.92 percent of New York-area homes, the network’s lowest such figure in a decade. Now that looks like the good old days.
YES’ average rating fell by a third to 2.62 in 2013, despite a late wild-card race and emotional farewells to Mariano Rivera and Andy Pettitte.
Meanwhile, at SNY, Mets games were down nearly a third to 1.54 compared to 2.25 last season.
Regional sports networks derive more than three-quarters of their revenue from the monthly subscriber fees paid by distributors, not from advertising. Still, local sports TV executives will be rooting as hard as any fan for both teams to improve in 2014.