Neil Best leaves no stone unturned in the world of sports media.
NBA cheers for holiday
For those of you who, like me, have a problem with the NBA scheduling five games on Christmas, here's why it is done:
Ratings were once again impressive on the big day for ESPN and ABC.
The main event between the Heat and Lakers averaged 6.4 percent of homes, up 45 percent over last year's Cavs-Lakers tilt.
It was ABC's highest rating for a regular-season NBA game since the Heat and Lakers averaged a 7.3 in 2004.
The 15.5 rating in Miami was ABC's highest figure ever for that market in the regular season.
Earlier, the Celtics and Magic averaged 4.6 percent of homes, up 39 percent from a game between the same two teams on Dec. 25, 2009.
The 8.0 rating in Orlando was ABC's highest rating ever in that market in the regular season.
On ESPN at noon, the Bulls and Knicks recorded a 2.7 rating, up 42 percent over Heat-Knicks last year, a game that was the network's most viewed of the 2009-10 regular season.
So, there you have it.