Neil Best leaves no stone unturned in the world of sports media.

NBA TV gets distribution boost

New York Knicks coach Mike D'Antoni talking to

New York Knicks coach Mike D'Antoni talking to David Lee in the fourth quarter at Madison Square Garden. (Credit: Newsday/ J. Conrad Williams Jr.)

This is big news for NBA TV, which to this point mostly has toiled in obscurity.

After deals with Cablevision (which owns Newsday), Time Warner and Dish, the channel will be seen in 45 million homes, not far behind MLB Network.

Cablevision and Time Warner both will place the channel on their digital basic tiers, making it available to most of their customers.

Verizon FiOS struck a deal with NBA TV last month.

Speaking of the NBA, I feel bad that I am blowing off season-preview conference calls and media luncheons left and right in which I normally would participate.

Yup, the Yankees are getting in the way.

What's really weird is that the NBA season usually begins just after the World Series ends. This year, the NBA season begins before the World Series starts.


Photo: Newsday/J. Conrad Williams Jr.

Tags: NBA TV

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