Neil Best leaves no stone unturned in the world of sports media.

NBC continues to roll up impressive ratings numbers

(Credit: Watchdog)

Michael Phelps' dramatics and NBC's tried and true formula of loading up on swimming, gymnastics and, yup, beach volleyball in Week 1 is delivering impressive early numbers.

Through three nights NBC's prime time telecasts were averaging a healthy 17 percent of U.S. homes, the best for a non-American Olympics through the first Sunday since Montreal in 1976 (18.1), back when ratings for pretty much everything were much higher than they are today.

Tags: olympics

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