Neil Best leaves no stone unturned in the world of sports media.
NBC is all over curling
Many viewers have noted that NBC seems to be devoting a huge amount of its coverage from Vancouver to curling - the cute but curious sport that combines shuffleboard, bowling, bocce and household sweeping chores.
It's not in their imaginations.
I have been informed that roughly 300 of NBC's 835 hours of coverage on TV and the Web is committed to the sport.