NBC puts SI on TV
HBO and later ESPN have adapted the concept of a TV newsmagazine to sports. Now the nation’s most prominent sports magazine will try to adapt its approach to TV.
Beginning Tuesday on NBC Sports Network, “Sports Illustrated’’ will appear as a monthly show, sometimes on the cable channel and others on NBC itself.
How will it differ from the “Real Sports” and “E:60?” Ian Orefice, executive VP for SI Video, said the idea is to bring the “uniqueness’’ of SI and its storytelling approach to television.
Writers will tell their own stories for the camera, with one piece on every show tied to a story in that week’s print edition. In Tuesday’s case, that will be a profile of Orioles minor league pitching phenom Dylan Bundy.
Said Orefice, “Our goal is to right out of the gate compete, and we will, and create a product we’re proud of.’’