Neil Best leaves no stone unturned in the world of sports media.
Nets are ratings basket case
NBA ratings were way up on regional sports networks at the season's midpoint, according to a Sports Business Journal survey.
That is not a surprise given the late-starting, truncated season, and helped by the Jeremy Lin-fueled skyrocketing in Knicks ratings on MSG.
But to me, the most arresting piece of data in the ratings news is a negative one: The Nets extraordinarily awful showing on YES.
According to SBJ they were averaging 0.38 percent of New York area homes as of mid-February. That was one-third as much as the next-worst team in the league, the Wizards.
The Nets' irrelevance in their final year in Newark is startling. Tickets to their games regularly sell for as little as $1 on the secondary market.
They'd be better off playing on a playground in Brooklyn for the rest of this season.