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Nets are ratings basket case
Photo credit: AP
NBA ratings were way up on regional sports networks at the season's midpoint, according to a Sports Business Journal survey.
That is not a surprise given the late-starting, truncated season, and helped by the Jeremy Lin-fueled skyrocketing in Knicks ratings on MSG.
But to me, the most arresting piece of data in the ratings news is a negative one: The Nets extraordinarily awful showing on YES.
According to SBJ they were averaging 0.38 percent of New York area homes as of mid-February. That was one-third as much as the next-worst team in the league, the Wizards.
The Nets' irrelevance in their final year in Newark is startling. Tickets to their games regularly sell for as little as $1 on the secondary market.
They'd be better off playing on a playground in Brooklyn for the rest of this season.
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