Networks have eyes for NFL
The most popular show on television returns for another season in September, but not before the usual wish-list-making and lobbying from the networks desperate for their pieces of the NFL pie.
As usual, the league did its best. As usual, not everyone can be entirely happy.
For example: After Fox saw both Giants-Cowboys games handed to NBC last season, the NFL chose to open the 2012 season with . . . Giants-Cowboys on NBC.
Many observers figured that slot would go to Giants-Packers, but that game instead was set for Nov. 25 – on NBC. The network also has the first ever Thanksgiving night game on a broadcast network when the Jets host the Pats.
Oh, well. Don’t waste any tears on the NFL’s other partners, who for the massive payments they make – actually, they’re using your money, but that’s another story – they all will get paid off with healthy ratings.
Said NBC Sports chairman Mark Lazarus: “The NFL is the most powerful content in the sports and entertainment universe.’’