Neil Best leaves no stone unturned in the world of sports media.
NFL remains a ratings hit
It’s going to be a long month for readers and editors whose eyes glaze over when I write about NFL ratings. (Brady vs. Peyton for the AFC title?! CBS can’t wait!)
But first let us wrap up the regular season, in which the NFL did show signs of finally hitting a plateau, albeit at an extremely high altitude.
Since Labor Day, 31 of the 32 most-viewed programs have been NFL games, topped by Cowboys vs. Redskins last Sunday, at 30.3 million viewers. (The one exception was Macy’s Thanksgiving parade.)
And for the third year in a row, NBC’s “Sunday Night Football’’ was the most-watched prime time show of the fall, averaging 21.4 million. Fox and CBS did even better in late afternoons, averaging 24.8 and 23.0 million.
Milwaukee had the best average rating for Sunday night games in the 56 markets Nielsen measures, at 22.1 percent of homes. New York ranked 48th at 11.7.