Sports marketing maven defends value of such things
Good interview by Darren (Roslyn) Rovell (and his agitated CNBC colleagues) of marketing man Casey Wasserman, who desperately attempts to defend the value of sports sponsorships in these times . . and even takes a shot at Barney Frank.
Mr. Wasserman's company is peddling the naming rights to the new Giants/Jets stadium for many millions of dollars, which might be the most daunting job in sports business at this particular moment.
(By the way, Casey looks like he is 18, but sources say he is, in fact, over 21.)