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Neil Best leaves no stone unturned in the world of sports media.

Warning: WatchDog goes deep inside ratings numbers!

(Credit: Watchdog)

My Sunday best-of blog roundup includes a truncated version of my post from the other day about the ratings for Mike Francesa's YES simulcast, relative both to the Chris Russo era and to SNY's afternoon shows.

Upon re-reading it, a thought occurred to me: Perhaps as a service to my English-language readers I should translate some of this stuff from ratings-speak into something intelligible.

Click below for that . . . if you dare.

Photo: APFor example . . .

Keep in mind with this YES simulcast stuff that Francesa's main audience still is on the radio, so he has more listeners/viewers than either number alone suggests.

But, of course, YES is paying for the privilege of beating SNY between 1 and 6:30 p.m., because it spends more for Francesa's show than what SNY does for its programming during those hours.

How many people are we talking about here, anyway? Relatively few, in the grand scheme of sports media.

From the time Russo left in mid-August through the end of December, Francesa averaged 0.22 percent of New York-area homes on YES.

That's around 16,000 households out of 7.4 million in the nation's largest media market.

SNY's numbers are even more modest, including from 5 to 6:30, when it offers three consecutive debate/discussion shows.

In January, those programs averaged between around 5,000 and 8,000 homes, compared to Francesa's roughly 12,000 from 5 to 6:30.

(I could give you the numbers for Francesa on YES from 1 to 5 compared to SNY's, MSG's and MSG Plus', which generally do not offer original programming in those hours, but the carnage might scare sensitive women and children in the audience. Suffice to say, it's lopsided.)

For comparison purposes, the average Yankees game averages around 20 times the rating of the average Francesa simulcast on YES since August.

At its January rate of .07 percent of homes, SNY's "Loud Mouths" would need more than two years of episodes, five days a week, to match the rating Super Bowl XLIII attracted in New York.

(YES and SNY both figure to get a boost come April when their primary reasons for existing - the Yankee and Mets - begin playing games again.)

What does it all mean? I don't know. Just playing with numbers here for the fun of it, and giving public relations people stuff to yell about and/or spin when they call me in the coming week.

Enjoy the Daytona 500 and the NBA All-Star Game.

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