Neil Best leaves no stone unturned in the world of sports media.

WatchDog drinks purplish liquid, does not bowl

(Credit: Watchdog)

After leaving the Westwood One studio (see post below) I stopped down the hall at the "G2 Lounge" a hangout way too cool-looking for a Super Bowl Media Center.

All they serve is G2 - "All you can drink!" - a new Gatorade product that has fewer calories and a bunch of other properties the friendly p.r. man explained to me, and which is launching in a big way with a Super Bowl ad that I think features Derek Jeter.

I have tried the red and purple versions. They taste pretty much like Gatorade.

There is a bowling alley in the lounge in which athletes are invited to play and raise money for the United Way for each game. The media is invited to bowl at certain hours, including 10 to 11 a.m. and 2 to 3 p.m. today.

The p.r. man told me to come back later.

Tags: random stuff

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