WFAN dominates 1050 ESPN
Three years after Don Imus was fired, two years after Chris Russo departed and two months after 1050 ESPN’s latest lineup shuffle, WFAN continues to dominate local sports talk radio.
From April 1 through May 26, WFAN ranked first in the market among men ages 25-54 in all three key time slots, beating 1050 handily in each.
WFAN averaged 7.0 percent of the audience to 1.9 from 6 to 10 a.m., 7.4 to 1.3 from 10 a.m. to 3 p.m. and 7.5 to 2.0 from 3 to 7.
From 1 to 3, the first two hours of Mike Francesa’s show, WFAN led by more than a 6-to-1 ratio: 9.0 to 1.4. Yikes!
WFAN operations manager Mark Chernoff admitted he was concerned both when Imus and Russo left. He feels better now.
“From what we once had as a one-two punch to be able to have another one-two punch, it’s really terrific,’’ he said, referring to Boomer Esiason and Craig Carton and to Francesa’s solo act.
Here is what Chernoff said about the success of the morning show he put together in the summer of '07:
"They did a lot better a lot quicker than I expected. I'm really proud of them."
Does he believe Carton has managed to walk the line with his edginess without crossing it and getting himself and the station in trouble? "He's a great broadcaster. He knows where the line is and he doesn't cross it, as we expected."
Here is what Chernoff said about Francesa's ability to sustain his ratings success without Russo:
"When Chris left at first I was concerned there was some possibility Mike's ratings would not be as high, but I'm really proud of him that he's reached even higher numbers than he had before. He's just done a stupdendous job."
Aaron Spielberg, 1050’s program director the past three years, left the station last week.