Will 'Moneyball' sell?
Tuesday I attended a screening of "Moneyball," the much-anticipated movie adaptation of Michael Lewis' popular book of several years back.
I will write at length about the flick next week in advance of its Sept. 23 opening, but I will tell you this as a preview of my review:
Overall the film does a nice job pulling off what was everyone's biggest concern from Day One: How do you turn a bunch of guys sitting around talking about on-base percentage into a theatrical movie?
Still, there is an interesting marketing challenge here. Even with Brad Pitt in the starring role, will non-baseball fans show up?
We shall see.