Neil Best leaves no stone unturned in the world of sports media.
Will Super Bowl XLVI pass 111 million viewers?
Super Bowl XLV smashed all previous records when an average of 111 million viewers made it the most-watched program in American television history.
Does this year’s version have a shot to surpass that mark?
“I hope so,’’ NBC Sports group chairman Mark Lazarus said. “We’re going to try. The combination of a great game but also these big markets – and East Coast markets that will keep viewership into the late hours with teams they care about – I think gives us a real opportunity to do that.’’