Neil Best leaves no stone unturned in the world of sports media.
World Series Game 6 was ratings hit
Not surprisingly, Fox finally got a ratings lift for the 2011 World Series from the wild and wacky Game 6.
Even though it lasted more than 4.5 hours, the game averaged a healthy 12.7 percent of homes and 21.1 million viewers, making it the most watched Series game that did not include the Yankees or Red Sox since Game 7 in 2002.
The Game 6 rating lifted the average for the Series to 9.3, ensuring it safely will exceed the current record low of 8.4 when all is said and done.
Despite the complaints of East Coast fans and writers, history has proven very late finishes have no ill effect on ratings, especially for a thriller such as Thursday night's.
The rating peaked at 15.0, with 25.2 million viewers, from midnight to 12:30 a.m. ET.
In St. Louis, the peak rating was 57.0; in Dallas, it was 55.7.
At one point, 82 percent of St. Louis homes with a TV in use were watching; in Dallas, 81 percent were.