Neil Best leaves no stone unturned in the world of sports media.
Yankees, Bank of America extend deal for one season
Bank of America and the Yankees have extended their sponsorship agreement for one year after their talks for a long-term new deal crumbled amid the current economic difficulties.
Makes sense. Why not buy time until - if? - conditions improve, then revisit the big deal that once was in the works?
(Was that Eva Longoria in a video L'Oreal ad I just saw next to my most recent post? Hmm. WatchDog Nation's demographic reach is much broader than I had imagined!)