Neil Best leaves no stone unturned in the world of sports media.
Yankees' title good for busine$$
Here is the main element of my Friday newspaper column, for which I talked to the top two day-to-day business leaders of Yankees Universe - Randy Levine and Lonn Trost - amid the championship celebration in the once-controversial new stadium they helped launch.
They confirmed the obvious:
Championship No. 27 will be very good for business in general, especially the most important element of the business - the Yankees brand.
Enjoy the parade, everyone. My editor informed me Thursday I will not be needed as part of our coverage, allowing me to extend my 49-year streak of avoiding sports parades.
One of the WatchDog pups will be there, though. Please be nice to her, inebriated Yankees fans.