Neil Best leaves no stone unturned in the world of sports media.

Yanks are not only AL East power in promotion mode

Faced with a huge payroll and demanding fans, with sponsorships and premium seat sales under pressure and with sellouts no longer a sure thing, an iconic American League franchise has resorted to promotional advertisements in an effort to bolster its connections to fans' hearts, minds and wallets.

Yup, these are tough times for . . . the Red Sox?!

Tags: yankees

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