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Neil Best leaves no stone unturned in the world of sports media.

Tim McCarver to work about 30 Cardinals games

Baseball announcer Tim McCarver poses in the press

(Credit: AP, 2003)

Tim McCarver repeatedly insisted last year he was not “retiring,” even as he ended his term as Fox’s lead baseball analyst. Turns out he was serious.

He confirmed Thursday to the St. Louis Post-Dispatch he will do about 30 Cardinals games on Fox Sports Midwest, returning to the franchise for which he made his major league debut in 1959.

“It’s fabulous, a complete merry-go-round; it’s...

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Julia Mancuso next in line for Olympic stardom?

U.S. Olympic skier Julia Mancuso on the February

(Credit: Handout)

U.S. skier Lindsey Vonn is out of the Sochi Olympics, and with her go several mountains of media exposure, stardom and appeal for the casual fan.

In steps fellow skier Julia Mancuso, who won just as many medals as Vonn (two) at the 2010 Olympics in Vancouver. Of course, Mancuso took the silver in women's downhill slalom while Vonn won gold.

The February issue of Outside Magazine, of...

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Fox will prepare you for Super Bowl 48

Erin Andrews attends the 2013 Fox Sports Media

(Credit: Getty)

Fox this week unveiled its plans for the Super Bowl Sunday pregame show, on the off chance there is anything left to say about the big game by that point.

The show will run from 2 to 6 p.m., from Fox’s sets in Times Square and MetLife Stadium, armed with New York-themed feature subjects including Vince Lombardi, Pat Summerall and past NFL title games in the metropolitan area.

Fox Sports...

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ESPN schedules Yankees for three Sunday nights

Yankees' Jacoby Ellsbury puts on his jersey during

(Credit: Mike Stobe)

It's not quite as romantic as pitchers and catchers reporting to spring training, but another early harbinger of spring is ESPN's announcement of its early "Sunday Night Baseball" slate.

This season - the network's 25th carrying Sunday night MLB games  - features three games involving Our Yankees: hosting the Red Sox and Angels April 13 and 27, and visiting the Orioles July...

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Giants, Jets are second-rate on TV

Quarterback Eli Manning of the Giants looks over

(Credit: Getty Images)

New York usually trails smaller, less cosmopolitan markets when it comes to sports ratings, especially for football, and 2013 was no exception.

Average local ratings for both the Giants and Jets dropped for a second consecutive season as the Super Bowl co-hosts finished 30th and 31st in that category among the 32 NFL teams, according to Sports Business Daily.

Giants games averaged 15.3...

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Alex Rodriguez news hits on sleepy Saturday morning

Alex Rodriguez walks back to the dugout after

(Credit: Getty)

One of the oldest tricks in the public relations book is to wait until late Friday afternoon to release news that you want buried.

But Major League Baseball and/or the arbitrator deciding the Alex Rodriguez case took that a somewhat comical step further by announcing a ruling on A-Rod's appeal of his 211-game suspension on a Saturday morning.

And not just any Saturday morning, but the...

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'Animal Practice' was imperfect

Roger Daltrey, left, Pete Townshend, John Entwistle, and

(Credit: AP)

Remember how NBC infuriated many viewers by interrupting its coverage of the Closing Ceremony in London – delaying The Who and editing out some performances altogether – to show a preview of the show “Animal Practice?’’

Well, NBC does, and is not likely to do anything like that again. “I think that’s one we’d probably take a do-over on,’’ said Jim Bell, executive producer for the Olympics.

“Animal...

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NBC poised to deal with Sochi news

Russian President Vladimir Putin speaks during an interview

(Credit: AP)

Every Olympics has the potential for major news away from the actual competitions, and Russia is no exception.

Authorities have been confronted with a series of terrorist attacks – notably one in Volgograd last month that killed at least 17 – and Russia’s policies on gay rights have stirred controversy around the globe.

How will NBC deal with news that impacts the Games?

“NBC News...

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NBC will show all Olympic figure skating live!

Katarina Witt Won: One Olympic gold medal in

(Credit: USA Network)

NBC’s Olympic coverage took a step into the 21st century in 2012 when every competitive event in London was streamed live.

Two years later the network is poised for what NBC Sports Group chairman Mark Lazarus admitted is “a leap’’ – showing the entire figure skating competition live on NBC Sports Network, then repackaging it with what Lazarus called NBC’s “secret sauce’’ for traditional prime...

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ESPN scores with BCS 'Megacast'

Florida State quarterback Jameis Winston celebrates after defeating

(Credit: Getty)

As with any experiment, there were both hits and misses in ESPN's inaugural "Megacast," in which the network used its many TV, radio and Internet platforms to come at Monday's BCS National Championship from many angles.

Mostly, though, it was a worthy endeavor that with fine tuning could become a staple of big-event coverage as we move further into the 21st century.

By far...

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