Neil Best leaves no stone unturned in the world of sports media.

Nike to unveil new Derek Jeter ad Tuesday

Derek Jeter in the Nike ad RE2PECT, released

(Credit: YouTube / Jordan)

People who find Yankees worship in general and Derek Jeter worship in particular difficult to take face a challenging few months as the Captain’s retirement tour winds down.

My advice: Grin and bear it, because there is no avoiding it, and for the most part the guy has earned it.

So rather than turn off the TV when Nike's Jordan Brand unveils its new, 90-second Jeter ad before his first...

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LeBron, Melo decisions were good for business

Fans whoop it up behind an ESPN reporter

(Credit: AP / Mark Duncan)

LeBron James and Carmelo Anthony both cited hometown pride in making their long-awaited free agency decisions, and there is no reason not to believe that was a motivation.

But business is business, and James and Anthony took care of that part, too, not only in their own best interests but also for the bottom line of the NBA and its media partners.

Anthony took slightly less than the...

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Erin Andrews to replace Pam Oliver on Fox's No. 1 NFL team

Erin Andrews at the Shape Magazine and Men's

(Credit: AP / Starpix)

Erin Andrews will replace Pam Oliver as Fox’s first-team sideline reporter this season, SI.com reported Monday.

Oliver’s status had been uncertain because her contract was up, but the news came as a surprise to most in the TV business, as well as to Oliver, 53, who is highly regarded for her work in an often thankless job.

She told SI that she asked for and was given one more season...

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YES says no to TWIF

The glut of NFL-related debate on TV – led by ESPN and NFL Network – makes it difficult for local channels to compete for eyeballs, even ones with team-specific coverage such as SNY’s well-regarded Jets postgame show.

That surely was true for YES’ “This Week in Football,’’ which has been around since the network’s inception in 2002 but has struggled to generate ratings sufficient to justify...

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Open season on Tiger Woods

Tiger Woods removes his cap after finishing the

(Credit: AP)

In case you were wondering, yes, ESPN has taken note of the fact Eldrick Woods of Jupiter Island, Fla., has entered the British Open.

The network’s ESPN3 online service will offer a live feed of Tiger’s entire round each day of the tournament. The question is whether he will be playing for two days or four.

ESPN hopes it’s the latter, but on a media conference call its analysts – notably...

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Lionel Hollins makes media impression

Lionel Hollins has been introduced as the new

Winning is 99 percent of the job in coaching, but in New York the part of that 1 percent that involves dealing with the news media tends to be a lot bigger deal than in smaller, saner markets that lack tabloid back pages.

Lionel Hollins got off to a fine start on that front upon being introduced Monday as the Nets’ coach, replacing the maddeningly uncommunicative Jason Kidd.

How does...

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Stuart Scott broke ESPN mold

ESPN's new "SportsCenter" set in Bristol, Conn., on

(Credit: Newsday/Neil Best)

Stuart Scott shook up the “SportsCenter’’ anchoring model when he arrived at ESPN in 1993 - initially at brand new ESPN2 - taking risks that not everyone embraced but that have paid off in a long, high-profile career.

But he said the idea never was to be different for the sake of being different.

“I followed what had already been established here, and that is be yourself,’’ he said recently...

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Mets broadcasters in trivia battle

Mets radio announcers Howie Rose, left, and Josh

(Credit: Howard Schnapp, Handout)

Howie Rose said it "felt like going into The Spectrum in the 1970s" when WOR's Mets broadcasting crew visited SNY's studios to record "Battle of the Broadcasters," a Mets trivia contest pitting them against SNY's crew.

"My contenton from the very beginning was that we’ve got no shot because this thing is rigged, it’s a setup, it’s an SNY show that we’re taping at SNY studios," Rose said Wednesday,...

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Quiz: Do you know these athletes' real names?

Chipper Jones #10 of the Atlanta Braves bats

(Credit: Jim McIsaac)

Nicknames are practically synonymous with sports. So much so that sometimes athletes' real names are forgotten. From Chipper Jones to Babe Ruth, can you identify the birth names of 17 athletes? Take the quiz below....

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Book recalls Yankees' lost decade of 1980s

Greg Prato's book "Just Out of Reach: The

Now that the basketball and hockey playoffs are over and I am staring at a summer work schedule with more time off than Henrik Lundqvist or Mike Francesa, it is time to catch up on some long-neglected reading.

First up: Greg Prato's "Just Out of Reach: The 1980s New York Yankees," an oral history that features some of the zany stories and characters from a rare championship-free decade for...

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