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Neil Best leaves no stone unturned in the world of sports media.

Comcast watches NBC's wallet

NBC’s “30 Rock’’ has poked at the inevitable culture clash between the worlds of Kabletown – the spoof version of Pennsylvania-based Comcast – and a broadcast network accustomed to the less careful spending habits of General Electric, a multinational behemoth.

Soon, life might be imitating art. New CEO Steve Burke made it clear on a call with investors last week the new NBC will not be inclined to take losses lightly.

“We’re here to make money, and we’re going to be disciplined,’’ he said.

That thinking could be decisive when the IOC sells rights to the 2014 and ’16 Olympics this summer. NBC lost more than $200 million in Vancouver last year and expects losses again in London in ‘12.

With ESPN and Fox likely to be involved, the folks at Kabletown might decide the Games’ finances are no laughing matter.

Tags: NBC , Olympics

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