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Neil Best leaves no stone unturned in the world of sports media.

Don't tell the boss about these MMOD numbers

(Credit: Watchdog)

As expected, CBSSports.com's third edition of March Madness on Demand shattered previous records on the first day of the NCAAs.

The Internet version of the tournament attracted 1,751,956 unique visitors to its video player, a 122 percent increase over 2007, when the figure was 789,045.

The increase was driven in part by the one-click, no-registration access through various other Web sites, and the elimination of in-market blackouts.

The "Boss Button," a dummy spread sheet to fake out supervisors, was clicked 1,225,089 times Thursday.

Totals for Friday figured to be somewhat lower because many people were off from work for Good Friday.

Tags: cbs

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