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Neil Best leaves no stone unturned in the world of sports media.

Heat is good for NBA business

Here is my Tuesday newspaper column, which covers the appeal of the Heat (and the Knicks) as the new NBA season begins and discusses how Fox will do with a World Series not seemingly conducive to high ratings.

(Leftover material on both topics coming to the blog later.)

Elsewhere in sports media and business . . .

The Big Ten Network announced that Gus Johnson, who recently ended his 16-year association with MSG Network, will double his workload for the college network.

Monday night's Jints-Pokes tilt averaged 12.3 percent of homes in major markets, the highest such figure of the season for MNF, ahead of the Oct. 11 Vikings-Jets game (12.2). The game averaged 31.2 percent of homes in the DFW area, 16.4 in New York.

"Football Night in America" host Dan Patrick to analyst Tony Dungy: "Can you pinpoint what's wrong with the Saints?" Dungy: "No, because I don’t have enough pins.”

Kris Jenkins, the Jets' injured nose tackle, discussing on CBS' "NFL Today" the league's emphasis on avoiding certain hits: "I'm tired of guys complaining that the game's going to flag football. It just makes the game a little tougher for you to do. All of these guys that want attention and be in the spotlight and everything, I think that's what it comes down to. It's about dollars. So they're complaining because the more they get to look like that person they want to be, they get to make that money, and they're complaining because now their job is going to be harder. I think it's something you leave alone."

Season 2 of "The Mike D'Antoni Show" premieres on MSG at 8 p.m. Tuesday.

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