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Neil Best leaves no stone unturned in the world of sports media.

King Football rules prime time

Johnny Galecki, left, and Kaley Cuoco star in

Johnny Galecki, left, and Kaley Cuoco star in the CBS hit, "The Big Bang Theory." (Credit: AP)

For the second year in a row – and second time ever – the most-watched prime time show for a full TV season was NBC’s “Sunday Night Football,’’ which averaged 21.5 million viewers to 21.3 million for “NCIS.’’

It’s something even “Monday Night Football’’ never achieved in its heyday and more evidence that in an ever more splintered media environment, football remains the Great Aggregator.

Even better for NBC: The NFL has advertiser-friendly demographics. While “NCIS’’ has a relatively old audience, “Sunday Night Football’’ was the highest-rated show among 18-to-49-year-olds at 8.2 percent, far ahead of second-place “Big Bang Theory’’ at 6.2.

The most popular TV show outside prime time? By a wide margin, it’s the NFL on Fox and CBS late on Sunday afternoons.

Tags: NBC , NFL

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