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NASCAR fees lap field

RICHARD PETTY, NASCAR 10-straight checkered flags 1967 (Petty

RICHARD PETTY, NASCAR
10-straight checkered flags
1967 (Petty finished 18th at Charlotte Motor Speedway)
In an absolutely dominant season, Petty won 27 races in 48 starts to ease to the Winston Cup title. Petty outdistanced James Hylton by over 6000 points to take the crown. The final win of the streak came at North Wilkesboro Speedway. (Credit: AP)

Not a fan of stock car racing, you say? Well, you will pay more than ever for it over the next decade via your cable bill, which continues to absorb ever-rising sports rights fees of every variety.

The latest salvo: NASCAR’s new contracts with Fox and NBC that kick in for 2015 and total $820 million a year, up 46 percent from the current deals with Fox, Turner and ESPN, according to Sports Business Journal.

All of this despite TV ratings that have been lackluster since the sport’s mini-boom back in the 2000s.

ESPN passed on renewing, presumably to save its vast riches to keep throwing money at other sports leagues.

 

Tags: NASCAR , NBC , Fox , Turner , ESPN

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