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Neil Best leaves no stone unturned in the world of sports media.

NBC can live with live

Mark Lazarus, NBC’s new top sports executive, said the right thing when the network secured rights to the Olympics through 2020, promising everything would be seen live on one platform or another.

Lazarus was vague on the plans for 2012 in London, and also on precisely where that live content would be available in ’14 and beyond. (Presumably some only will be streamed on the Internet.)

Still, it was a major step toward treating the Games like the live news event they are rather than a prime time reality show reconfigured for maximum dramatic and economic impact.

Nothing ever will make up for the original sin of taped sports – ABC delaying the 1980 U.S. vs. Soviet Union hockey game in Lake Placid – but after all these years those days at last are over for good.

Tags: NBC , Olympics

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