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Neil Best leaves no stone unturned in the world of sports media.

Nets' new name: Brooklyn Deckers?

Assorted matters before I move on to my newspaper duties:

I technically should not be reviewing the new book from Sports Illustrated's Tim Layden, "Blood, Sweat and Chalk," what with him being a friend from back in his Newsday days. But I suppose a brief mention is OK as long as I admitted my potential bias.

My take: It's an unusual book, in a good way. On one hand, its potentially bone dry subject matter is the histories of various offensive and defensive strategies, making football geeks its presumed target audience.

But Layden's formidable skills as a writer somehow make it all digestible and compelling, even for those of us whose eyes normally glaze over at this stuff.

It has been a year of milestones in the fledgling 3D TV world, the next of which is coming Sept. 2, when Verizon FiOS uses the technology to produce the Giants-Patriots contest in the first NFL game telecast in 3D for home use.

The first preseason game, anyway. And given the fact it is the fourth and final preseason game, Giants fans with 3D sets mostly will get to see fourth-stringers pop out from their screens while Eli Manning watches intently from the sideline.

The Nets have filed paperwork with the NBA in preparation for a potential name change coinciding with their move to Brooklyn in 2012-13. This naturally led to a flurry of suggested names - both serious and not - on TV, in print and on the Internet.

The best I've heard so far was Tony Reali's suggestion on ESPN's "Around the Horn." His idea: the Brooklyn Deckers. Send your suggestions to nbest@newsday.com.

ESPN the Magazine has been "re-imagined" as a one-topic-per-issue product. I attended a meeting to discuss my potential employment at the magazine back in the summer of 1997, before it launched. For various reasons, it didn't happen.

So here I am, and happy to be here. My 25th anniversary at Newsday is next Thursday.

Tags: Giants , 3D , Verizon , supermodels , Andy Roddick , ESPN the Magazine

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