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Neil Best leaves no stone unturned in the world of sports media.

St. John's back in TV picture

Here is an item from my Friday newspaper page:

Tonight’s Stony Brook-Connecticut game tips off SNY’s third season of Big East basketball coverage, an association that has worked well for both entities.

The Big East enjoys a showcase for its many alumni in the New York area; SNY enjoys live events to fill the programming chasm between the Mets’ opener and their mathematical elimination.

But let’s face it: The visibility of the conference in New York and thus on SNY would benefit hugely if the early stirrings of a revival at St. John’s pan out.

“The Big East is the most relevant conference in this market anyway,’’ SNY president Steve Raab said. “But St. John’s being strong and a national contender helps bring it to another level.’’

A St. John’s resurgence also would benefit the program’s other outlets – MSG, ESPN and CBS – after a New York-area college hoops drought that has consumed much of the current millennium.

But SNY stands to gain the most.

In addition to games, it carries the “Red Storm Report’’ featuring Steve Lavin, who left TV analysis to coach. Speaking of which, SNY’s analysts include Norm Roberts, who was fired by St. John’s and now is on TV. It’s the sports media circle of life.

Tags: St. John's , SNY

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