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Neil Best leaves no stone unturned in the world of sports media.

You're too late to buy an ad: Super Bowl XLIII sold out

(Credit: Watchdog)

NBC announced Saturday night that it had sold out its Super Bowl XLIII ad inventory, with 32 advertisers spending a combined record of $206 million.

Mazel tov, Peacocks.

The full day ad revenue is $261 million. NBC struggled to sell ads on the pregame show for top dollar. Something about the economy going through a difficult time.

Or maybe it was because advertisers realize most people ignore most of the pregame show.

(Kudos to first middle-aged reader who knows what that logo is and when it debuted.)

Happy Super Bowl Sunday Eve to all, and to all a good night!

Tags: nbc

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