AMC's new show "Better Call Saul" begins with a scene in a Cinnabon. Star Bob Odenkirk (Saul Goodman) works there, setting up a hilarious juxtaposition with his gig as a goofy yet powerful attorney to Walter White in "Breaking Bad." The new show is a prequel of sorts to "Bad."

To promote the cross-promotional relationship, Cinnabon will be giving away one free MiniBon to each customer at each U.S. location between 5 and 9 p.m. Monday night. The show premiered last night but will air again tonight at 9 p.m. with a new episode at 10 p.m.

You could also win free Cinnabon for a year if you take a selfie in a Cinnabon and hastag it #SaulSelfie through March 3.